NEW YORK, N.Y. — October 13, 2008 — Abelson Group, Inc., a premier marketing and communications firm dedicated to promoting innovation and growth in the technology and telecommunications sectors, today announced the addition of Mobile Content Networks, Inc. (MCN) to its roster of clients serviced by its growing MobilePR practice. Annual billings were not disclosed.
With business operations based in Tokyo, technical development in Mountain View, Calif., and regional offices and data centers throughout the U.S., Europe, and Asia, MCN’s mission is “search for the mobile world.” The company provides mobile search management and revenue solutions that connect mobile users directly to the content they seek, while delivering profitable new revenue streams for operators and content providers. Today, MCN reaches more than 300,000,000 mobile users worldwide in partnership with leading mobile network operators, portals, handset makers, and content providers.
“The search technology market is hyper-competitive, with marketers and publishers constantly seeking more relevant and frequent ways to touch consumers while monetizing the Web,” said Jennifer Abelson, founder and chief executive officer of Abelson Group, Inc. “As a result, there is no better medium in the world than mobile for delivering instant results at your fingertips. We are delighted to partner with MCN because of its strong management team, unique technology platform differentiators, solid partnerships, legacy of success in Asia, and rapidly-expanding global reach.”
Under the terms of the agreement, Abelson Group will oversee media and analyst relations, announcements and launches, event coordination, and executive visibility and thought leadership programs in North America and Europe to enhance MCN’s position, brand awareness, and industry profile.
“Until recently, MCN focused its awareness efforts in our initial launch markets, including Japan, Southeast Asia, and Scandinavia,” said Stephen Burke, senior vice president of marketing at MCN. “In 2008, we have tripled our operator and portal customer base to more than 30 partners, with particularly rapid growth in Europe and North America. In addition, we retained Abelson Group to help us leverage that success with key media, analysts, and influencers throughout the United States and Europe, Middle East, and Africa (EMEA). In our first weeks together, Abelson Group landed us in the Wall Street Journal, Reuters, New York Times, and Investor’s Business Daily by quickly and firmly positioning MCN where it belongs — as the global expert and thought leader in connecting people to content on mobile phones. We’re pleased with this start, and we look forward to continuing to increase our share of voice globally.”
“With fierce competition from mobile search start-ups and online search giants such as Google, Yahoo!, Ask.com, and MSN, differentiation is challenging, but already working successfully for MCN,” added Abelson. “Our Reuters placement was one of a kind, with strong messaging that validated mobile search on a global level, and highlighted MCN as the expert in this growing area. As the media landscape evolves, we intend to continue assisting innovators and game changers such as MCN by taking their visibility to the next level.”
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About Abelson Group, Inc.
Abelson Group, Inc. is a premier marketing and communications firm dedicated to promoting innovation and growth in the technology and telecommunications sectors. The company provides insight, innovation, and impact to organizations that want to build mindshare, increase stakeholder value, and establish market leadership. Leveraging extensive relationships and deep industry expertise, Abelson Group delivers the bottom-line results businesses care about most. For more information, please visit www.abelsongroup.com, or e-mail.